Telephone: +49 5241 80-5438
Fax: +49 5241 80-66962
E-mail: az(at)bertelsmann.de

You already have clear target groups based on market research results, benchmarks taken from product characteristics, your marketing experience or target group models that we have provided. But do you need even more detailed information for your marketing and sales planning?

Then take the next step in the analysis process with us. We will enter your findings into the AZ DIAS market database to produce corresponding target group and population statistics for you. Alternatively, you can use existing evaluations of the German or international markets.

The results are presented in tables for your sales planning, campaign management, location or sales region assessment, etc. on a geographic level. There are several different display options:

•     Post code5-level
•     Borough level
•     Street level
•     Post code8-level
•     AZ Germany grid level
•     Your sales regions
•     Your catchment areas
•     Other geographic borders for your markets.

Of course, we can also give you the market potential data we have calculated in the form of a map.

You have a new offer or idea. However, you still need basic information that will characterise your potential target groups to form the necessary basis for you to calculate the sales potential of your idea.

This can be gleaned firstly from analyses of your existing customer database and conclusions on the typical characteristics of your target groups – with the corresponding potential evaluation options outlined above.

Secondly, you also have the option of combining existing market research results or panel surveys with your intended offer or target groups. This can be done using data from sources such as TNS Infratest, the GfK Finance Market Panel or the consumer analysis.

Localise your market potential – with AZ Direct’s expert analysts!