Your markets will be assessed based on extensive geographical evaluations of your customer data. Together with profile data on the population and other market data on the structure of the regions observed, these serve as a reflection of your current market success.
- Customer structure analyses or market potential analyses are used to find out which target groups are being reached to what extent in the market area in question.
- Geographical and cartographical analyses of the distribution of customers, revenue and target groups will show you where there are concentrations, blank spots and other abnormalities in your markets.
- Analyses of the catchment and market areas that are relevant to you are carried out by geocoding your addresses. They determine statistics such as the distances to sales outlets – as the crow flies or by road, or even by the time it takes to drive.
You work together with our analysts to define the rules that will then be used to assess and optimise your market areas, sales outlets, sales regions, etc. This knowledge can be used to plan new locations or new market responsibility areas, or to successfully develop new strategies for the target groups in your regional or local markets.
Utilise the full potential of your resources in your markets. Our detailed market area assessment and optimisation is the best place to start!