Your hidden advantage: former buyers have already chosen your company once. You may already have data on previous purchasing behaviour that can be analysed.
A realistic assessment of your chances of reactivating a former customer is based on several analysis steps:
- Checking the current deliverability of the address data in your system
- Analysing the existing transaction data in conjunction with the AZ DIAS market database
- Analysing the current living situation of your former customer and drawing conclusions as to whether they are still in your specified target group
- Comparing whether apparently inactive customers register as highly active consumers in other databases or industries
- Individual classification of your former customers based on these attributes
This allows you to select and target precisely those old addresses that are most likely to be converted back into active customers through your advertising strategies. Wastage and unnecessary costs are avoided, and lost profits are won back!
Using the approach of a common data model, we can also establish partnerships with companies from the sectors in which your former customers may currently be active. Targeted mail recommendations sent to your former customers guarantee a better reception than normal reactivation mailing campaigns.
Benefit from our expert knowledge, and your old business relationships can bloom once more!