Telephone: +49 5241 80-5438
Fax: +49 5241 80-66962
E-mail: az(at)bertelsmann.de

Help us analyse your market success with customers and potential clients – based on your address databases and additional address-qualifying data from the AZ DIAS market database (Data, Information and Address System).

To do this, AZ Direct will import your customer addresses into an analysis database, check their plausibility and temporarily enrich them with more than 250 attributes, including socio-demographic, lifestyle and consumer-related or psychographic attributes.

• The information is used to work out the characteristics and thus the profile of your customers/target groups.
• The market potential available to you in Germany is identified.
• Comparison of your customers’ attributes with those of all households in the market area defines the relevant target group characteristics to make your new customer acquisition a success.
• We generate an optimisation model (score cards) for targeted address approaches for your future marketing and sales activities.
• This score card can then be used to assess affinity for your offer and select the corresponding addresses from your own and third-party customer databases.
• You receive a comprehensive management report that documents the most significant attributes in the form of profile reports and evaluation tables.
• Optimum use of budget for your next marketing campaigns.
• Lasting, successful and profitable new customer acquisition!

Increase your success with our analyses – we’ll be happy to advise you!